Brad Hestbak

Brad Hestbak is a community engagement strategist, fundraiser, and writer. He has held leadership roles at several post-secondary institutions across the province, including the University of Alberta, Athabasca University and Medicine Hat College.

Born and raised in Edmonton, Brad graduated from the U of A and worked for the university as a technical illustrator, administrator, and marketing consultant. During that time, he was at the forefront of implementing digital communication tools for presentation, publication, and the initial design of the University’s brand on the internet.

Moving to Athabasca in 2002, Brad soon experienced the challenge of doing business and providing services outside of a major urban centre. These issues were amplified when his work took him to remote communities across the north where the lack of cellphone and internet services, a multitude of transportation barriers, inferior educational facilities, and limited employment opportunities, posed a daily struggle.

Inspired by these challenges, Brad partnered with industry and community stakeholders to raise more than $10 million for career-based education in rural Alberta. In doing so, Brad has excelled in working with governments, business, non-profits, post-secondary institutions, and Indigenous communities. Today, his work includes brand development, strategic partnerships, and corporate communications for both large and small organizations. He is passionate about living and working in the north and making a difference in rural and remote communities.

Brad lives on a small farm alongside the Athabasca River, approximately 225 km. north of Edmonton with too many dogs, horses, and donkeys.

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Articles by Brad Hestbak


Contractor management software Contractor management software Contractor management software Contractor management software


Contractor management isn't just for construction projects. Learn why it is practically essential for those managing large or complex...

Data management Data management Data management Data management


Tracking your data isn't just about compliance. Learn some of the many benefits of safety data collection and management.

How machine learning can improve workplace safety How machine learning can improve workplace safety How machine learning can improve workplace safety How machine learning can improve workplace safety


Machine learning to reduce workplace incidents is promising, but is your company ready for it?

Chemical plant LOTO procedures Chemical plant LOTO procedures Chemical plant LOTO procedures Chemical plant LOTO procedures


LOTO procedures for chemical plants are essential. Find out what your LOTO procedure needs to include.

Yellow and black safety floor tape Yellow and black safety floor tape Yellow and black safety floor tape Yellow and black safety floor tape


Floor marking tape can be used to communicate warnings, organize items, and manage floor traffic. Learn how to find the safety tape that...

A well-planned training program can strengthen safety culture and improve safety buy-in A well-planned training program can strengthen safety culture and improve safety buy-in A well-planned training program can strengthen safety culture and improve safety buy-in A well-planned training program can strengthen safety culture and improve safety buy-in


Your training program is a unique opportunity to shape employee attitudes and behaviors. These six steps will help you get the most out of...

Creating a basic OHS program Creating a basic OHS program Creating a basic OHS program Creating a basic OHS program


If your organization doesn't have a formal OHS program, it's never too soon to create one. These basics will get you started.

Coughing is the first symptom of silicosis Coughing is the first symptom of silicosis Coughing is the first symptom of silicosis Coughing is the first symptom of silicosis


Silicosis is an incurable condition that results from exposure to silica dust. Learn more about the disease, its treatment, and prevention...

Tips or safe evacuation assembly points Tips or safe evacuation assembly points Tips or safe evacuation assembly points Tips or safe evacuation assembly points


Deciding where to locate your muster point is just the beginning. Find out what else you need to do to keep everyone safe.

Safety software platform Safety software platform Safety software platform Safety software platform


A well-managed digital EHS program can improve safety and productivity. Find out what steps you need to take to get the most out of yours.

Empowering your team for safety Empowering your team for safety Empowering your team for safety Empowering your team for safety


Safety isn't a solo activity. Here are 7 ways to empower your whole team to take charge of safety in their workplace.

Q&A by Brad Hestbak


How can performance reviews be used as part of safety culture and maintaining a safe work environment? How can performance reviews be used as part of safety culture and maintaining a safe work environment? How can performance reviews be used as part of safety culture and maintaining a safe work environment? How can performance reviews be used as part of safety culture and maintaining a safe work environment?


By making sure each employee's safety responsibilities are embedded within their job descriptions, and a key component of performance...

What procedure should we follow to reactivate equipment that has been locked out? What procedure should we follow to reactivate equipment that has been locked out? What procedure should we follow to reactivate equipment that has been locked out? What procedure should we follow to reactivate equipment that has been locked out?


Lockout/tagout (LOTO) procedures are used to ensure that equipment or machinery does not release hazardous energy in the form of...

How can we promote a safety culture for our remote teams? How can we promote a safety culture for our remote teams? How can we promote a safety culture for our remote teams? How can we promote a safety culture for our remote teams?


Developing a safety culture with your remote team is all about connecting employees to your safety program through best practice...