Summary of Qualifications
Entrepreneurial /results-driven executive with a broad range of business experience encompassing program management, newswriting, editing, broadcast, print and social media, training and development, curriculum and learning management, strategic and tactical planning, vertical and horizontal market development, b2b marketing, public relations, and project management. Recognized for building and maintaining relationships among diverse groups with the ability to create alliances using strong intuitive, evaluative and motivational skills. Focused on achieving continuous business improvement and organizational performance.
Technical and proposal writing, presentations, training, facilitator, e-learning, curriculum development, sales, marketing, occupational health, safety & environmental, adult style learning, coaching, mentoring, business development, marketing, strategic planning, public relations, client relations, customer development, editor, writer, promotion, project management, consulting, community relations, social media, web marketing, employee motivation, employee development, internal communications.
2013 – Present
WordWerks provides consulting expertise in the areas of Human Resources, Environmental Health & Safety, Employee Training & Development, and Quality Assurance/Control.
• Human Resources Management & Staffing Solutions
♣ Applicant Tracking
♣ Recognition & Rewards Programs
♣ Employee Assessment
♣ Compensation & Benefits
• Strategic Planning
• EH&S Staffing, Training & Certification
• Management and Employee Training & Development Programs
• Benefits Selection & Management
• Drug & Alcohol Testing
• Project Management
• Policy & Procedure Development
• Data Analysis & Forecasting
• Quality Assurance & Quality Control
We have earned a strong reputation for quality results; clients around the country have relied on WordWerks to pioneer and partner in the management, development and safety of their most important assets – their employees.
Clients include: ExxonMobil, Tesoro, BP, ConocoPhillips, ChevronTexaco, Boeing, Health Net, Halliburton, Pacificorp, AES, and Occupational Safety Councils of America (OSCA).
National Marketing Director 2009-2013
Occupational Safety Councils of America (OSCA)
Responsible for client relations, training content development & delivery, brand management and business development for California’s largest HHSE training company.
Directed and provided training curriculum for major O&G and Power Generation companies to include multiple products & services to include refinery, on/offshore safety, LNG, terminal, storage, pipeline, rail operations and power/communication transmission services.
Worked with product and HHSE engineers to develop client-specific company and contractor behavioral based safety programs and incentives for such clients as ExxonMobil, ChevronTexaco, Tesoro, ConocoPhillips, BP and subcontractors/subsidiaries/operators to include Airgas, Matheson Tri-Gas, Union Carbide, Praxair, Port of Los Angeles, Port of Long Beach.
Conducted and coordinated all corporate marketing, branding and PR activities
Maintained company website and intranet – responsible for internal employee and external communications
Executed partner marketing and communication programs
Created partner events and lead company participation at industry conferences, trade shows and conventions
Deployed targeted direct marketing and web campaign to expand existing and new markets resulting in more than $1M in new sales
Managed and maintained company’s CRM database
Applied subject matter expertise and project management skills to develop and deliver on-demand/budget curriculum for facilitator-led safety and craft courses and computer based training (CBT) modules using adult-learning methodologies.
General Manager, Support & Development 2008-2009
Irwin Industries Inc.
Directed multi-departmental support services business unit for $195M heavy industrial construction company that included Human Resources, Environmental Health & Safety/Workers’ Compensation, Quality Assurance/Quality Control, Education & Development, Recruiting and Marketing.
Reduced employee turnover rate 20% and HR litigation costs 32% by implementing “career path” and expanding “employer of choice” programs
Lowered companywide OSHA recordable rate from 1.57 to 0.80 through increased safety training and incentive programs, including baseline OSHA 10-hr training for every field employee and OSHA 30-hr certification for supervisors
Initiated implementation of ISO 9000 accreditation program
Executive Leadership Team Member responsible for corporate-wide strategic planning, budgeting, policy direction, cultural development, continuous improvement and customer relations
Manager, IRWIN University/Corporate Education & Development 2005-2008
Irwin Industries Inc.
Developed and managed in-house corporate university that included nationally-recognized craft, safety and supervisory training programs targeting more than 1,850 employees nationwide encompassing facilitator-led, computer-based and web-based training.
Accelerated learning from 17,500 man-hours in 2005 to more than 85,000 man-hours by incorporating nationally recognized craft, supervision, safety, computer and language training curriculum, including NCCER, NCCCO and others.
Acquired and managed two-year, $742,000 California Employment Training Panel (EPT) grant to off-set employee training costs.
Developed and implemented industry-specific English as a Second Language (ESL) program to accommodate large Spanish and Filipino workforce.
Vice President, Marketing & Communications 2004-2005
Paragon Partners Ltd.
Managed business development and proposal development activities for
Orange County-based right-of-way acquisition company.
Increased company sales by more than $7M by developing standardized and customized qualification & bid packages
Expanded client relationships with F100 energy, oil & gas and communications firms, Federal, State, and Local governmental agencies using aggressive qualification strategy
Expanded BD team from two to five full-time staff members
Incorporated on-line lead generation and CMR program
Director, Marketing & Communications 2001-2005
Irwin Industries Inc.
Developed & implemented company’s first formal internal and external communications programs, including:
Corporate newsletter, marketing collateral, wrote/edited outgoing customer communications, qualification packages and proposals
Identified, analyzed and identified new markets and services
Member of Corporate Leadership Team
Media spokesperson and community liaison
Responsible for development of company’s Operations, HR and EH&S manuals, as well as other critical internal and external communications
Board Member, Refinery Safety Overview Board, Los Angeles and Northern
Member, Rocky Mountain Electric League Safety Roundtable
Member, Southwest Industrial Alliance Steering Committee
Board Chair, Long Beach City College Foundation, Vocational Associates
Board Member, Long Beach ALIVE
Board Member, United Way of Los Angeles
Bachelor of Arts, California State University, Dominguez Hills
Political Science/Communications/Public Relations
Recipient, CSUDH School of Social & Behavioral Science Certificate of Distinguished Scholarship
California Basic Education Skills Test Certification
Associate of Arts, Long Beach City College
Recipient - Ebell Society Scholarship for Journalism