Innovative, results-oriented senior marketing professional with rich expertise and accomplishment in creation and deployment of strategic marketing programs. Recognized for and committed to developing and deploying successful demand-generation campaigns resulting in broader, deeper account penetration and incremental revenue opportunities. Demonstrated ability working in highly-matrixed, fast-paced and evolving business environments.
- Demand-gen programming for all routes to market: direct, indirect (channel), technical, executive and industry
- Campaign, project management
- Digital marketing/social media
- Expert internal, external communication strategies
- Content creation, development and management
- Marketing toolkit development
- Sales enablement: assets, tools, training
- Sales/Trade promotion
- Press/analyst relations
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